Case Study: Vorne doubles leads with Microsoft Corporation’s Dynamics 365 Sales and Dynamics 365 Marketing

Manufacturing analyzer doubles leads with integrated sales and marketing software

Vorne, a U.S.-based manufacturing company, needed a better way to manage a long sales cycle where leads were getting stuck across stages and customer data was scattered across documents, spreadsheets, and old CRM tools. To solve this, Vorne turned to Microsoft Corporation’s Dynamics 365 Marketing and Dynamics 365 Sales to better connect its sales and marketing processes and deliver more personalized outreach.

Microsoft Corporation implemented integrated sales and marketing automation that tracked prospect behavior, scored leads, triggered timely follow-up, and guided buyers through tailored customer journeys. The result was a more responsive and personalized experience that helped Vorne double the number of leads moving to product trial, double sales efficiency and throughput, and improve lead nurturing, with real-time visibility into lead loss points.

Vorne

Adrian Pask

Vice President of Marketing