Case Study: Majid Al Futtaim Ventures achieves a unified customer view and higher revenue with Microsoft Dynamics 365

Majid Al Futtaim Ventures drives Digital Transformation with Microsoft solutions

Majid Al Futtaim Ventures, a large UAE-based retail conglomerate, needed to consolidate customer data from its diverse leisure, entertainment, fashion, healthcare, and finance divisions. Their challenge was to gain a holistic view of their customers to improve engagement, optimize internal operations, and foster a more tech-savvy corporate culture. To address this, they partnered with Microsoft to implement a digital transformation using Dynamics 365 and Office 365.

Microsoft deployed a solution featuring Dynamics 365 for Customer Service, Power BI, and Office 365 applications. This provided the company with a single, real-time view of customer interactions, empowering employees to deliver personalized experiences and identify new sales opportunities. As a result, Microsoft's solution led to increased revenue across all divisions and a higher net-promoter score, demonstrating significant improvement in customer satisfaction and business performance.

Majid Al Futtaim Ventures

Ahmed Galal Ismail

Chief Executive Officer