Case Study: Lobster Ink scales global video training and boosts security with Microsoft Azure

Lobster Ink - Customer Case Study

Lobster Ink, a global hospitality training company, faced scaling and technological challenges with its fragmented Amazon Web Services environment. Its platform, which delivers high-definition video lessons, was difficult to maintain and lacked automated workflows for streaming and storage expansion, hindering its growth into new international markets. To support its ambitious plans, the company sought a more integrated and manageable cloud solution from a vendor like Microsoft.

By migrating to the Microsoft Azure platform, Lobster Ink consolidated its development environment, media encoding, and content delivery under one roof using services like Azure App Service, Azure Media Services, and the Azure Content Delivery Network. This Microsoft solution provided a secure, scalable PaaS environment that enabled the company to expand from 22 to 120 countries, support 100,000 learners monthly, and easily onboard major enterprise clients, all while reducing maintenance costs and accelerating new feature development.

Lobster Ink

Tim Nel

Chief Product Officer