Case Study: Piraeus Bank achieves unified omnichannel insights with Microsoft Corporation Azure analytics

Leading Greek bank unifies its omnichannel services with Microsoft Azure analytics

Piraeus Bank, one of Greece’s largest financial institutions, needed a way to unify customer data across its growing digital and mobile channels to get a holistic view of behavior and improve its omnichannel banking experience. Working with Microsoft Corporation and using Azure analytics services, including Azure Databricks, the bank sought to consolidate data spread across multiple systems into a single, actionable repository.

Microsoft Corporation implemented a Microsoft Azure-based analytics platform with services such as Azure Stream Analytics, Power BI, Azure Data Lake Store, Azure Automation, and Azure Application Insights. The solution delivered near real-time insights, improved incident response and resolution times by almost 50%, and cut IT costs for managing customer information by nearly 60%, while also improving governance, traceability, and the overall customer experience.

Piraeus Bank

John Raptakis

Head of Remote Banking Development