Case Study: J.B. Hunt achieves digital load-matching and new revenue growth with Microsoft Corporation Azure

J.B. Hunt builds load-matching cloud service for shippers and carriers

J.B. Hunt Transport faced major industry disruption and needed to expand from a transportation provider into an end-to-end logistics platform while improving load matching and vehicle utilization. Using Microsoft Azure and services including Azure App Service, Azure Kubernetes Service, Azure Machine Learning, and Azure Virtual Machine Scale Sets, J.B. Hunt built J.B. Hunt 360®, a cloud-based service that connects shippers and carriers.

Microsoft Corporation helped J.B. Hunt migrate core services from an on-premises architecture to Azure, enabling a scalable marketplace for up to 100,000 carriers. The result was new revenue, new business opportunities, and better load matching based on historical and real-time data, weather, fuel prices, and road conditions, helping smaller carriers maximize utilization and monetize their assets more effectively.

J.B. Hunt

Jay Davidson

Vice President of Engineering and Technology