Case Study: Bluarancio helps Coldiretti streamline farmer accreditation with Microsoft Dynamics CRM Online

Italian IT firm uses modern CRM solution to helps farmers grow the agricultural economy

The Italian IT services company Bluarancio faced a challenge in helping its main client, Coldiretti, a major European farmers' association. Their manual system for managing the complex accreditation and regulatory compliance for 1.5 million member farmers was inefficient and cumbersome, requiring a more robust solution. Bluarancio turned to Microsoft to implement a modern CRM platform to address this.

Microsoft provided its Dynamics 365 for Customer Service and Office 365 cloud solutions. This gave Coldiretti operators a flexible and user-friendly system to streamline accreditation workflows and manage innovative marketing campaigns, with mobile access for field inspectors. The implementation from Microsoft was speedy and resulted in widespread adoption, providing the organization with valuable business intelligence dashboards for deep insights into their processes and accounts.

Bluarancio

Ivano Turi

CIO