Case Study: Sonee Sports achieves better customer retention and lower IT costs with Microsoft Corporation

Island retailer uses data to stand out among a sea of competitors

Sonee Sports, a retail chain in the Maldives, struggled with inaccurate reporting, slow decision-making, and rising competition from online retailers. Working with Microsoft Corporation and its Dynamics 365 platform, the company needed a more reliable cloud-based system to support ERP, point of sale, customer relationship management, and analytics.

Microsoft Corporation helped Sonee Sports migrate to Dynamics 365 Finance and Operations, Dynamics 365 Retail, and Power BI, creating a unified view of the business with real-time data. The results included a 38% reduction in operating costs, a drop in customer churn from 10% to 2%, and faster strategy reviews that now happen within the first week after each quarter ends.

Sonee Sports

Maumoon Abdullah

General Manager