Case Study: Acquire Digital achieves higher engagement and ROI with Microsoft Corporation's Azure and Windows 10 IoT

Innovative digital display captures attention on the Las Vegas Strip

Acquire Digital, a digital communications and signage specialist, needed a scalable way to deliver innovative, customized display experiences for major retail properties. Working with Microsoft Corporation’s Azure and Windows 10 IoT Enterprise platform, the company aimed to overcome the limits of expensive, hard-to-scale digital signage and support everything from interactive directories to a standout installation on the Las Vegas Strip.

Microsoft Corporation helped power a custom content management system and media player for Simon Property’s 85-foot Forum Shops pylon, enabling smooth 4K content across six large LED screens and synchronized displays nearby. The result was a highly engaging digital facade that increased store profitability, generated additional ad revenue, boosted foot traffic and social media attention, and exceeded ROI expectations after its August 2017 debut.

Acquire Digital

Neil Farr

Managing Director