Case Study: HEMA achieves higher data quality and efficiency with Microsoft Dynamics CRM and Experlogix

Increasing data quality, transparency and efficiency with Experlogix and Microsoft strategy

HEMA Maschinen- und Apparateschutz GmbH, a German machine and equipment protection manufacturer, faced challenges with an unwieldy Excel-based product configurator that was difficult to maintain and led to error-prone, inefficient bidding processes. Seeking to modernize its IT landscape, the company chose a Microsoft strategy and partnered with Microsoft and Experlogix to implement a new CRM and CPQ solution to improve data quality and transparency.

By implementing Microsoft Dynamics CRM integrated with the Experlogix CPQ configurator, the vendor provided a seamless solution that replaced the outdated Excel system. This integration allowed HEMA to streamline its workflows, significantly improving efficiency and professionalism. The project, completed on time and on budget, reduced the error rate to the per-thousand range, shortened processing times, and gave employees a much better overview of customer interactions and open service cases.

HEMA

Thomas Gabriel

Director Business Development