Case Study: Hyundai Elevator improves sales pipeline transparency with Microsoft Dynamics CRM

Hyundai Elevator - Customer Case Study

Hyundai Elevator, a South Korean manufacturer of elevators and logistics systems, faced challenges in managing its complex B2B sales pipeline. Relying on manual spreadsheets and emails for tracking long-term construction projects led to inefficient reporting, missing information, and a risky over-reliance on individual salespeople. To gain organizational control over its sales data and support its growing maintenance business, the company sought a CRM solution from Microsoft.

Microsoft, through its partner Trueinfo, implemented an on-premises Microsoft Dynamics CRM 2015 system integrated with SAP ERP and other legacy systems. This replaced over ten types of manual reports, centralized all sales data, and provided mobile access. The solution brought transparency to the entire sales process, from initial contact to closing a deal, and transformed sales data from an individual responsibility into a shared organizational asset. As a result, Hyundai Elevator plans to expand the use of Microsoft Dynamics CRM to other divisions and its overseas branches.

Hyundai Elevator

Jeong Jin-ho

Head of Logistics Sales 2 Team