Case Study: Praktiker Hungary boosts online sales and reduces failed searches with Microsoft Azure and Prefixbox

Hungarian home improvement retail leader uses machine learning to spur online sales

Praktiker Hungary, a home improvement retail company, faced a challenge with its limited online store search functionality, which was holding back its digital sales. With online sales representing only 1.4% of total sales in 2014, the company needed a better way to help customers find products on its website. They partnered with Microsoft and its partner Prefixbox to address this issue using Microsoft Azure services.

The solution implemented by Prefixbox utilized machine learning on Microsoft Azure to analyze user behavior and create an intelligent search function. This transformation resulted in a 31% drop in failed product searches and a significant 19% increase in the average value of customer purchases, successfully boosting online engagement and sales for Praktiker Hungary.

Praktiker Hungary

Szilvia Burka

Marketing Manager