Case Study: HP achieves 6,500% sales pipeline growth with Microsoft Corporation's Dynamics 365 and LinkedIn Sales Navigator

HP grows the contribution Dynamics 365 and LinkedIn Sales Navigator make to its sales pipeline by 6,500 percent in four months

HP, a global technology company with an established sales process, wanted to build the sales workforce of the future by strengthening relationship selling and helping 1,200 global employees better identify and connect with the right prospects. To do that, HP turned to Microsoft Corporation, using Dynamics 365 Sales and LinkedIn Sales Navigator to modernize its approach to account hunting, networking, and customer engagement.

Microsoft Corporation implemented a worldwide relationship sales program that integrated Dynamics 365 with LinkedIn Sales Navigator and trained HP’s sales teams to use advanced prospecting, TeamLink introductions, and AI-assisted next steps. The results were dramatic: within four months, HP increased the contribution of Microsoft Relationship Sales to its pipeline by 6,500 percent, with 89 percent of reps finding new contacts and 85 percent saying it made connecting easier.

HP