Case Study: du achieves digital transformation in B2B sales with Microsoft Corporation's Relationship Sales

How du enabled digital transformation of B2B Sales with Microsoft Relationship Sales

du, the Dubai-based telecommunications company in the United Arab Emirates, needed a more unified and modern way to support its B2B sales teams. Before working with Microsoft Corporation, account managers used a mix of spreadsheets and personal social media tools, making it difficult to centralize best practices, automate account management, and keep up with fast-changing customer needs.

Microsoft Corporation implemented Microsoft Relationship Sales, combining Dynamics 365 Sales with LinkedIn Sales Navigator to create a more personalized, data-driven selling experience. The solution gave du’s team next best action recommendations, real-time analytics, and better account insights, helping them focus on stronger prospects and close deals faster. The rollout delivered measurable scale, including 200 active LinkedIn users, 1,200+ saved leads, 1,000+ saved accounts, 2,000+ searches, 20,000+ profile views, and 200,000 unique connections.

du

Hany Aly

Executive Vice President, Enterprise Business