Case Study: Jumeirah Hotels & Resorts boosts guest engagement and revenue with Microsoft Dynamics 365

Hotel transforms customer relationships, wins guests hearts with the help of Microsoft Dynamics 365

Jumeirah Hotels & Resorts, an international luxury hotel chain, sought to overcome a disconnect between its world-class hospitality and its generic marketing communications. The challenge was to use its vast customer data to deliver personalized, relevant messages that matched its brand promise. To achieve this, the company partnered with Microsoft Corporation and implemented Microsoft Dynamics 365.

With the help of implementation partner Vepro, Microsoft's solution integrated the hotel's marketing, booking, and customer service systems to create a unified 360-degree view of each guest. This allowed for highly targeted campaigns. The measurable results were significant, with the email-open rate nearly doubling to 50 percent and a year-over-year increase in revenue directly attributed to the new marketing approach powered by Microsoft Dynamics 365.

Jumeirah Hotels & Resorts

Abdullatif Awadh

Director of Customer Relationship Marketing