Case Study: Hilco Industrial, LLC achieves lower costs, faster deployment, and simplified infrastructure with Microsoft Corporation Azure

Hilco Industrial lowers costs, speeds deployment, and simplifies infrastructure with Microsoft Azure

Hilco Industrial, LLC, a U.S.-based manufacturing company and global leader in machinery and equipment monetization, needed a way to handle heavy auction traffic without overprovisioning infrastructure. Using Microsoft Azure App Service, the company also wanted to reduce manual data updates across its website, asset database, and CRM while keeping transactions secure and its existing web applications familiar for the IT team.

Microsoft Corporation helped Hilco Industrial migrate to Microsoft Azure and integrate its frontend and backend systems with Joomla! and Azure SQL Database. The solution enabled automatic scaling during peak periods, faster deployment, and a private customer portal, cutting infrastructure costs by 15% per year and allowing migration in less than 30 days with no downtime between releases.

Hilco Industrial, LLC

Mike Ermitage

VP of Digital Marketing