Case Study: Blendtec boosts customer service and manufacturing efficiency with Microsoft Dynamics and Power BI

High-end blender manufacturer mixes CRM and ERP solutions for outstanding results

Blendtec, a medium-sized blender manufacturer, faced the challenge of outgrowing its previous SAP Business One system. Its rapid growth and commitment to an in-house Lean manufacturing process required a more robust and integrated ERP and CRM solution to manage production and customer service. The company turned to Microsoft Corporation, adopting Microsoft Dynamics AX and Dynamics 365 for Customer Service to gain greater control over its operations.

By implementing Microsoft Dynamics AX for ERP and Dynamics 365 for Customer Service for CRM, integrated with Power BI for analytics, Microsoft provided a complete business solution. This allowed Blendtec to streamline its manufacturing and support processes. The results were significant, including a drop in unresolved customer cases from 4.5% to 0.6%, a reduction in warranty replacement time from 10 days to 4 days, and a 300% productivity improvement on manufacturing lines.

Blendtec

Randy Stumph

Chief Operating Officer