Case Study: Hickory Farms achieves agile, premium omnichannel retail operations with Microsoft Corporation

Hickory Farms - Customer Case Study

Hickory Farms, a U.S. gourmet foods gift company, faced the challenge of modernizing its old, siloed systems to support highly seasonal sales and a workforce that grows from 90 to more than 4,500 during the holidays. To improve omnichannel operations and customer service, Hickory Farms turned to Microsoft Corporation and its Microsoft Dynamics 365 and Power BI solutions.

Microsoft Corporation, working with partner RSM, implemented Dynamics 365 for Finance and Operations and Dynamics 365 for Retail, with Power BI dashboards for real-time reporting. The new system gives warehouse, distribution, and retail teams accurate inventory and order data, helps managers make faster decisions, and supports better staffing and replenishment. Hickory Farms reported more efficient holiday operations, a single version of the truth across sales channels, and improved ability to meet customer demand and deliver a premium brand experience.

Hickory Farms

Matt James

Chief Operating Officer