Case Study: Hensel Phelps achieves centralized sales, marketing, and proposal management with Microsoft Corporation

Hensel Phelps - Customer Case Study

Hensel Phelps, a privately held construction company, needed a better way to support its shift from opportunity management to account management while improving sales, marketing, and proposal development. Microsoft Corporation’s Dynamics CRM Online was chosen over Salesforce.com because it fit the company’s seller-doer model and was more familiar to users already working in Outlook and Office.

Microsoft Corporation helped Hensel Phelps unify sales, marketing, brand management, and proposal processes on one platform, integrated with SharePoint Server and other tools. The rollout went live in six months, improved user adoption, reduced duplicate data entry, and gave leadership better visibility into performance and ROI; proposal management and campaign tracking also became more efficient and measurable.

Hensel Phelps

Jeff Darnell

Executive Director