Case Study: Hendrick Motorsports achieves faster collaboration and smarter race decisions with Microsoft Corporation

A Microsoft Corporation Case Study

Preview of the Hendrick Motorsports Case Study

Hendrick Motorsports uses Microsoft Teams to win productivity race

Hendrick Motorsports, the NASCAR racing organization, needed a more secure and efficient way to collaborate across its crews, engineers, mechanics, and office teams. The company wanted to replace scattered emails, files, and third-party chat tools with a centralized solution, and it chose Microsoft Teams from Microsoft Corporation as part of its Office 365 environment.

Microsoft Corporation implemented Microsoft Teams as Hendrick Motorsports’ collaboration hub, integrating chat, SharePoint Online, Planner, OneNote, and Power BI for real-time decision-making and data sharing. The result was faster communication, better organization, and improved productivity across race prep, wind tunnel testing, logistics, and pit operations, helping teams make split-second decisions and work more efficiently toward winning races.


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Hendrick Motorsports

Matthew Cochran

Manager of Information Technologies


Microsoft Corporation

2455 Case Studies