Case Study: Hearts On Fire achieves greater agility and growth with Microsoft Corporation Dynamics AX and Dynamics CRM

Hearts On Fire - Customer Case Study

Hearts On Fire, the diamond retailer behind “The World’s Most Perfectly Cut Diamond®,” wanted to replace an ERP system that locked in business requirements and slowed growth. The company also needed a more flexible CRM platform to help the business move faster and support expansion, and it turned to Microsoft Corporation products including Dynamics AX and Dynamics CRM.

Microsoft Corporation implemented Dynamics AX and Dynamics CRM, along with SharePoint Online and Yammer, to give Hearts On Fire a more agile, configurable system with room to grow. The new setup reduced reliance on costly customizations, put more control in-house, and improved flexibility for future upgrades and new capabilities; the case study says the business can now change faster and is better positioned for expansion.

Hearts On Fire

Sunit Parikh

Consultant