Case Study: Hearst Corporation achieves 80% faster time-to-market with Microsoft Corporation Windows Azure

Hearst Corporation - Customer Case Study

Hearst Corporation, one of the largest diversified media companies in the US, needed to quickly design and deploy infrastructure for a mobile app delivering premium news content while keeping the platform scalable, reliable, and flexible for future digital offerings. To meet the aggressive deadline, Hearst worked with Microsoft Corporation and Pariveda Solutions, using Windows Azure and Microsoft SQL Azure to connect subscription, content, and storefront systems.

Microsoft Corporation helped Hearst implement a token-based entitlement database on Windows Azure that tied together the mobile app, CMS, subscription database, and the iTunes Store. The solution went live in less than a day and cut time-to-market by 80 percent, reduced continuing costs by 80 percent, lowered capacity needs to 25 percent of a traditional deployment, and improved update speed and overall software quality.

Hearst Corporation

Roberta Kowalishin

Vice President, Web Technology