Case Study: TrackMan achieves greater sales and business transparency with Microsoft cloud solutions

Golf performance tracking company takes a perfect swing on precise customer data in the cloud

TrackMan, a Denmark-based manufacturer of performance-tracking technology for athletes, faced a challenge managing its rapid growth. The company lacked a centralized customer relationship management (CRM) system, which led to inefficient manual processes for tracking sales leads and disconnected communications between its sales and marketing departments. To address this, TrackMan turned to Microsoft for a cloud solution.

Microsoft, working with a partner, implemented a solution using Dynamics CRM Online, Dynamics NAV, and Azure. This integrated system streamlined lead management, improved transparency across departments, and provided the business with crucial visibility into its performance. The result was vastly improved efficiency, with the system successfully handling over 2,500 web leads, each representing a significant sales opportunity, and supporting the company's continued 30-40% annual revenue growth.

TrackMan

Jens Horneman

Head of Marketing and Communications