Case Study: GoDaddy achieves seamless Office 365 migrations and higher customer retention with Microsoft and SkyKick

GoDaddy partners with cloud experts to bring Office 365 to small businesses

GoDaddy, a company that helps small businesses with online tools, sought to provide its customers with enterprise-level cloud productivity and email solutions like Microsoft Office 365. Their challenge was making the migration process seamless and simple for their small business customers, who often lacked technical expertise and worried the transition would be disruptive to their operations.

Partnering with Microsoft and its partner SkyKick, GoDaddy implemented an automated migration tool integrated directly into its website. This solution allowed customers to license and schedule their move to Microsoft Office 365 with just a couple of clicks. For GoDaddy, this led to increased customer engagement, higher retention rates, and greater customer lifetime value, while their customers gained professional, reliable tools without the IT headaches.

GoDaddy

Irana Wasti

Senior Vice President and General Manager for Productivity Applications