Case Study: Crane Worldwide Logistics achieves greater revenue with Microsoft Corporation

Global logistics company creates connected pipeline from prospect to sale, drives meaningful customer engagements—and greater revenue

Crane Worldwide Logistics, a global logistics and freight company, was approaching its 10-year anniversary and first billion in revenue when it needed a modern way to unify sales tools, improve visibility into its pipeline, and replace a siloed CRM that had poor adoption. The company turned to Microsoft Corporation, using Microsoft Relationship Sales with Dynamics 365 Sales and LinkedIn Sales Navigator to better connect its globally distributed sales team.

Microsoft Corporation implemented a centralized sales platform that brought prospecting, customer engagement, and pipeline management into one place, with support from PowerObjects. The result was faster, simpler sales processes and better management visibility, including 300 users onboarded within six months and record growth after implementation; the team also reported an uplift in activity across all areas and clearer KPIs for pipeline health and revenue conversion.

Crane Worldwide Logistics

John Jergens

Vice President of Global Sales