Case Study: Park Place Technologies achieves supercharged relationship selling and a shorter sales cycle with Microsoft Corporation

Global hardware maintenance provider supercharges sales team with relationship selling

Park Place Technologies, a global hardware maintenance provider, needed to modernize its aging sales and business systems as its international business grew more complex. Manual processes and disconnected tools made it hard for sales teams to manage leads, capture social insights, and keep pace with expansion, prompting the company to look to Microsoft Corporation and its Dynamics 365 platform.

Microsoft Corporation implemented Dynamics 365 for Sales, Customer Service, Finance and Operations, and Customer Insights, along with LinkedIn Sales Navigator as part of Microsoft Relationship Sales. The solution unified lead-to-service workflows and gave reps rich relationship data in one place, helping shorten the sales cycle, improve personalization, and boost lead tracking to marketing campaigns. Park Place Technologies reported faster, more empowered selling, lower cost per call, and higher close-rate potential.

Park Place Technologies

Chris Adams

President and Chief Operating Officer