Case Study: Grant Thornton International boosts collaboration and sales with Microsoft Dynamics 365

Global CRM solution helps Grant Thornton member firms foster collaboration, drive sales, and deliver better value to clients

Microsoft assisted Grant Thornton International Ltd, a large professional services firm, in addressing its challenge of maintaining closer client relationships and improving collaboration across its member firms to compete with larger industry rivals. Their existing customer management solutions lacked visibility, leading to duplicated efforts and missed opportunities for growth.

The solution implemented by Microsoft was Microsoft Dynamics 365 for Sales, which provided a standardized CRM platform for sales force automation, marketing, and account planning. This solution from Microsoft fostered collaboration and delivered data-driven insights, resulting in a 450% increase in tracked opportunities, a 36% rise in average win value, and a 2,700% growth in the number of contacts within the system.

Grant Thornton International

Rick Stow

Head of Client Relationship Management