Case Study: Generali Deutschland AG achieves greater sales mobility and productivity with Microsoft Surface Book

Generali Deutschland AG - Customer Case Study

Generali Deutschland AG, a major German insurance company, faced the challenge of replacing its outdated notebooks with a modern hybrid device for its sales force. The new hardware needed a touchscreen for customer signatures, robust construction for daily field use, and a premium design that would reflect the company's brand image during client consultations. To address this, the company evaluated several options, including the Microsoft Surface Book.

Microsoft provided its Surface Book, a detachable 2-in-1 device that successfully combined the power of a laptop with the flexibility of a tablet. The solution impressed stakeholders with its design, bright display, stable mechanics, and seamless integration of hardware and software, including a stylus for signatures and facial recognition for secure logins. As a result, Generali ordered 1,700 units. The sales force reported high satisfaction with the device's handling, speed, and versatility, which ultimately motivated the team and provided an excellent price-performance ratio for the investment.

Generali Deutschland AG

Jens Rotermund

Departmental Director