Case Study: Veritone gains actionable intelligence from media with Microsoft Azure Media Indexing Service

Gaining actionable intelligence from multimedia

Veritone, a cognitive software-as-a-service provider, faced a challenge in tracking native advertising on radio, as it was nearly impossible to identify the frequency and context of brand mentions within regular programming. This lack of transparency limited advertiser investment. To solve this, Veritone partnered with Microsoft Corporation and leveraged the Azure Media Indexing Service to transcribe and analyze spoken content across various media formats.

By implementing Microsoft's Azure Media Indexing Service, Veritone built a cognitive media platform that provides near real-time data and actionable insights from audio and video. This solution from Microsoft allowed Veritone to process over a million hours of media, gain unprecedented transparency for its advertising clients, and successfully expand its business into new verticals including politics, financial services, and law enforcement.

Veritone

Blythe Reyes

Vice President of Product