Case Study: PSB Academy improves student engagement and workflow automation with Microsoft Dynamics CRM Online

From productivity pioneer to a smarter education experience

PSB Academy, a Singapore-based private education institution, was faced with the challenge of managing a high volume of student inquiries and data using cumbersome spreadsheets. This system lacked the ability to provide deeper insights and track workflows, limiting the academy's capacity to understand and effectively engage with both potential and existing students. To address this, they partnered with Microsoft Corporation and implemented Microsoft Dynamics CRM Online to gain better visibility and automate processes.

With the solution from Microsoft, PSB Academy migrated its data and workflows to the cloud-based platform. This provided the institution with powerful analytical capabilities, enabling smarter student-engagement decisions and streamlined internal processes. The measurable results included a 14 percent increase in student enrollments without additional marketing spend. Microsoft Dynamics CRM Online also improved workflow automation and provided enhanced social media monitoring to better manage the academy's brand and student interactions.

PSB Academy

Derrick Chang

Chief Operating Officer