Case Study: Mutuelle Générale de la Police modernizes customer relationship management with Microsoft Dynamics 365

French insurance company modernizes its customer relationship management with Microsoft Dynamics CRM Online

Microsoft Corporation helped Mutuelle Générale de la Police (MGP), a French insurance company, modernize its approach to commercial insurance to meet increased competition and industry changes. The customer's challenge was to quickly shift its communication strategies and leverage its distribution network with new integrated tools. To meet this, MGP used Microsoft Dynamics CRM Online.

The solution from Microsoft involved implementing Dynamics CRM Online to consolidate the sales process, develop a multichannel strategy, and provide a 360-degree customer view. This resulted in agents spending more time with clients and less time tracking down information. The system also enabled the company to standardize opportunity handling, share best practices, and monitor the success of its transformation through consolidated reporting.

Mutuelle Générale de la Police

Christophe Mussard

Regional Manager