Case Study: Jj Fast Food Distribution achieves smarter, faster customer service with Microsoft Corporation

Food Delivery Service Uses Machine Learning to Revolutionize Customer Service

Jj Fast Food Distribution, a major UK food delivery service serving around 60,000 customers, wanted to make ordering faster and more relevant while also improving cross-sell opportunities. The company used Microsoft Corporation’s Azure Machine Learning alongside Microsoft Dynamics AX to tap into its customer and transaction data and turn it into smarter service for online and phone orders.

Microsoft Corporation helped Jj Fast Food Distribution implement predictive shopping lists, automatic order suggestions, and personalized recommendations based on purchase history and similar customer patterns. The solution was deployed in about three months and now fills order pads automatically, with recommendations making up about 5% of shopping carts, while reducing ordering time, increasing sales and customer satisfaction, and improving future warehouse planning.

Jj Fast Food Distribution

Mushtaque Ahmed

COO