Case Study: Fitness First achieves cost savings and improved customer service with Microsoft Corporation’s Dynamics CRM

Fitness First are fighting fit with Dynamics CRM

Fitness First, a global leisure and fitness brand operating across 16 countries, needed to improve IT efficiency and add value ahead of a potential business sale. The company was also evaluating CRM options, including Salesforce.com, but chose Microsoft Corporation’s Dynamics CRM because of its user-friendly interface and straightforward fit for the business.

Microsoft Corporation implemented Dynamics CRM quickly and smoothly, streamlining sign-ups, giving staff a single view of customer data, and enabling mobile CRM on tablets for new member registrations. The result was an immediate cost saving of £1.9 million per year, along with better customer service, faster membership growth, and improved staff motivation.

Fitness First