Case Study: Oodls achieves rapid growth with Microsoft Corporation

Female-founded startup harnesses social media to fill a photo gap

Oodls, a UK-based female-founded startup, needed a more authentic and affordable way to provide marketers with real-life visual content beyond traditional stock photography. The company, led by founder and CEO Sarah Stenhouse, turned to Microsoft Corporation through Microsoft for Startups and used Azure-based services to support its image-search and content platform.

Microsoft Corporation helped Oodls with startup mentoring, business advice, engineering support, and cloud infrastructure including virtual machines, load balancing, Azure Cosmos DB, and Cognitive Services. The result was rapid growth: Oodls raised more funding, gained leads and new sales, and expanded from three employees to 10 in six months, while using Microsoft technology to scale its AI-powered service.

Oodls

Sarah Stenhouse

Founder and CEO