Case Study: FCB Ulka achieves business agility with Microsoft Azure

FCB Ulka achieves business agility with the power of Azure

FCB Ulka, a prominent advertising agency in India, faced significant challenges with its outdated, costly, and high-maintenance legacy storage system. The company was generating exponential data growth and needed a scalable, cost-efficient hybrid storage solution to handle backups and ensure compliance. They turned to vendor Microsoft Corporation and initially explored Microsoft StorSimple before deciding to adopt the broader Microsoft Azure cloud platform.

Microsoft provided a solution using Azure's integrated cloud services, including storage, backup, and PaaS capabilities. A key component was Azure Media Services, which automatically formatted video content for any device. The results for FCB Ulka included a 60-80% reduction in storage ownership costs, significantly reduced management time, eliminated capital expenditure on hardware, and enhanced creative efficiency through streamlined media workflows.

FCB Ulka

Ritu Madbhavi

CIO