Case Study: JC Group achieves faster business strategy and improved customer collaboration with Microsoft Corporation

Faster service response and business customization with Microsoft Dynamics CRM

JC Group, a large banking and capital markets conglomerate in China, needed to modernize its IT infrastructure to improve brand awareness, streamline sales and operations, support mobile work, and overcome the limits of its old CRM. It chose Microsoft Corporation’s Dynamics CRM 2016, working with partner Hand China Co., Ltd., to build a more flexible, scalable customer management platform.

Microsoft Corporation implemented Microsoft Dynamics CRM as a unified collaboration and private placement customer center for JC Group, connecting product, operations, consultants, and executives in a closed-loop process. The solution standardized workflows, enabled online appointments, e-contracts, WeChat outreach, and richer reporting, delivering faster service response, smoother booking and payment, shorter transaction cycles, and lower total cost of ownership.

JC Group

Jiang Xueqi

VP