Case Study: NLB Bank Belgrade achieves a better customer experience with Microsoft Corporation and Microsoft Dynamics 365

Fast-growing bank boosts client experience by better understanding its customers

NLB Bank Belgrade, part of Slovenia-based NLB and a fast-growing bank in Serbia, needed a better way to understand customers as its client base expanded and new channels were added. To improve customer insights and engagement, it turned to Microsoft Corporation’s Microsoft Dynamics 365 for Customer Engagement, implemented with help from partner Adacta.

Microsoft Corporation’s Dynamics 365-based CRM gave NLB Bank Belgrade a 360-degree customer view across channels and interactions, with a card reader speeding up customer registration. Registration time dropped from up to 10 minutes to a maximum of 2 minutes, client analysis became three times faster, and promotional campaigns became significantly more effective.

NLB Bank Belgrade

Sandra Simić

Customer Experience Coordinator