Case Study: Bishop-McCann boosts pipeline and streamlines event management with Microsoft Dynamics 365

Events company orchestrates a symphony of details in the cloud

Bishop-McCann, a professional services company that orchestrates meetings and events, faced significant challenges managing its complex operations. The company relied on a fragmented mix of spreadsheets, emails, and isolated systems, which created inefficiencies and security risks for its clients' confidential information. To support growth and streamline its processes, Bishop-McCann turned to vendor Microsoft Corporation and its Microsoft Dynamics 365 and Office 365 cloud platforms.

The solution from Microsoft integrated sales, marketing, and service into a single, automated system. This allowed Bishop-McCann to standardize workflows, improve collaboration with tools like Skype for Business, and securely centralize all client data. The measurable results were substantial: the company increased its qualified sales pipeline by 33%, achieved 11% net growth, reduced marketing spend by 20%, and saw a return on its investment within just seven months.

Bishop-McCann

Kendra Murray

Vice President of Meetings and Incentives