Case Study: Ethiopian Airlines achieves hyper-personalized traveler experiences with Microsoft Corporation Azure

Ethiopian Airlines connects Africa to the future with Microsoft Azure

Ethiopian Airlines, a major travel and transportation company in Ethiopia, wanted to modernize its digital and technical services to better serve 11 million passengers a year across 117 destinations. Working with Microsoft Corporation and using Microsoft Azure, the airline aimed to break down data silos, improve agility, and deliver more personalized customer experiences.

Microsoft Corporation helped Ethiopian Airlines build a more advanced digital architecture through its Digital Innovation Program, including an AppFactory at the Ethiopian Aviation Academy and automated testing processes. The solution enabled easier booking, payment, ticketing, and check-in through the airline’s app, while also building local talent and capacity. The result was improved customer loyalty, stronger service delivery, and incremental revenue growth.

Ethiopian Airlines

Miretab Teklaye

Director of Digital