Case Study: Endemol Shine Group achieves faster TV production and creative efficiency with Microsoft Corporation's Azure Media Analytics

Endemol Shine Group automates its TV production of Big Brother with machine learning solution

Endemol Shine Group, the creator of Big Brother, needed to refresh the show’s brand and streamline production by reducing the time spent reviewing hours of raw multicamera footage. The company worked with Microsoft Corporation and used Microsoft Azure Media Analytics as part of a cloud-based serverless workflow to modernize its content production process.

Microsoft Corporation implemented an Azure Media Services-based solution using machine learning, speech-to-text, face recognition, motion detection, Azure Cosmos DB, Azure Functions, and Azure Logic Apps to automatically index and search video clips. The result was faster scene selection, less manual logging, and major time and resource savings, allowing the team to locate relevant footage in seconds and free up more time for creative work.

Endemol Shine Group

Lisa Perrin

Chief Executive Officer of Creative Networks