Case Study: Emaar Properties transforms Dubai Mall operations and customer experiences with Microsoft Cloud

Emaar Properties - Customer Case Study

Emaar Properties, a pioneering real estate developer in the UAE, partnered with Microsoft to undertake a group-wide digital transformation. Their challenge was to move beyond their renowned engineering excellence and leverage technology to create a world-class, personalized customer experience across their properties, starting with the massive and highly visited Dubai Mall.

Microsoft implemented a comprehensive cloud solution using Azure, Azure Active Directory B2C, and Power BI. This created a smart urban management system that moved the mall's entire IT infrastructure to the cloud. The results included a six-fold increase in the customer app's speed and greater operational resilience. The solution also enabled a personalized omni-channel experience for visitors and provided Emaar and its retail partners with granular, data-driven insights for informed decision-making.

Emaar Properties

Steven Taylor

Chief Marketing Officer