Case Study: Crimson Consultants achieves successful recruitment target management with Microsoft Corporation Dynamics 365

Edinburgh Napier University tells conference audience how it is using Dynamics 365 successfully to hit recruitment targets

Crimson Consultants, a higher education organization in the United Kingdom, needed a more complete CRM solution to support ambitious student recruitment targets. Its previous system only partially handled inquiry management, and the team needed to cover multiple inquiry channels, event management, schools liaison, and integration with existing SITS and email marketing systems.

Microsoft Corporation, through Dynamics 365 Business Central and Crimson Consultants’ higher-education accelerators, implemented a more tailored CRM platform that captured and routed inquiries from webforms, email, phone, events, and school visits. The solution integrated applicant data and communications into a single view, improved service levels and resource use, and helped Edinburgh Napier University successfully meet recruitment targets with broader adoption across the recruitment process.

Crimson Consultants

Lee Parton

Product Director