Case Study: Edina Realty achieves faster, simpler agent workflows with Microsoft Corporation solutions

Edina Realty agents succeed with digital assistants

Edina Realty, a Berkshire Hathaway affiliate, needed to refresh its technology and streamline operations so its 2,400 agents could work “anything, anytime, anywhere” while better serving home buyers and sellers. The company turned to Microsoft Corporation, using products and services including Azure, Dynamics 365 Sales, Microsoft Stream, and Office 365 tools to modernize its digital experience.

Microsoft Corporation helped Edina Realty rebuild its website on Azure, integrate Dynamics 365, and deploy user-friendly tools that fit agents’ workflows. Working with Avtex Solutions, the company simplified CRM use and created the Emma digital assistant, helping drive Dynamics 365 adoption to over 50% and enabling faster, more automated transactions with less training and better access to information.

Edina Realty

Jeff Loeb

Chief Information Officer