Microsoft Corporation
2455 Case Studies
A Microsoft Corporation Case Study
Horizon Discovery, a UK-based gene editing company serving pharmaceutical, biotech, and academic research organizations, was growing quickly and needed a complete end-to-end solution to replace fragmented systems and improve customer engagement and operational efficiency. To meet these needs, Horizon Discovery partnered with Microsoft Corporation and used Microsoft Dynamics CRM and Dynamics AX.
Microsoft Corporation implemented Dynamics CRM to centralize customer data and improve sales visibility, and Dynamics AX to streamline inventory, sales, shipping, finance, and reporting across the business. The results included faster adoption by staff, better team collaboration, improved decision-making, and streamlined operations that helped Horizon Discovery keep pace with growth without increasing staff numbers.
Jürgen Harter
VP of Information Systems