Case Study: Effective Energy stays compliant and boosts growth with Microsoft Corporation Dynamics CRM

Dynamics CRM helps Effective Energy keep up with legislation

Effective Energy, a fast-growing UK energy consultancy in the power and utilities sector, faced a challenge keeping up with frequent changes in legislation, compliance requirements, funding opportunities, and service delivery needs. Its manual processes for managing green energy funding, Carbon Points, and procurement rates were limiting growth and slowing customer responsiveness. The company turned to Microsoft Corporation’s Dynamics CRM Online to create a more efficient, centralized way to manage information.

Microsoft Corporation implemented Dynamics CRM Online as a shared company-wide database that improved visibility, knowledge sharing, and real-time updates across the business. The solution made it easier to automate processes, keep the consultancy compliant, and help support teams access data quickly. As a result, Effective Energy became more responsive to customers, expanded into new service areas, and continued its growth trajectory.

Effective Energy