Case Study: Macaw achieves faster inventory insights with Microsoft Power BI

Dutch full-service digital firm tailors a fast AI solution for fashion retailer

Macaw, a Dutch full-service digital firm, was asked by fashion retailer Shoeby to improve inventory management and better predict which products would sell best in each store and online. Using Microsoft Power BI, Macaw needed to solve the challenge quickly without relying on hard-to-find data scientists, helping the retailer turn large amounts of sales data into useful forecasting insights.

Microsoft Corporation, through Power BI automated machine learning for dataflows, enabled Macaw to build and validate machine learning models directly in the platform. The solution let business analysts test models themselves and reduced analysis time from months to about five days, with Macaw noting it delivered results four to five times faster than traditional modeling methods.

Macaw

Matthijs Emsbroek

Business Consultant Data and AI