Case Study: Enlyft achieves faster, scalable, and more secure data operations with Microsoft Corporation Azure

Digital marketing solution provider lifts its customers higher with the cloud

Enlyft, a B2B technology marketing solution provider, needed a way to scale its AI-based platform, speed up massive data jobs, and reduce the cost and management burden of self-hosted infrastructure. Using Microsoft Corporation’s Azure services, including Azure Database for PostgreSQL, Enlyft wanted to improve performance while supporting its customers with better targeting and market intelligence.

Microsoft Corporation helped Enlyft migrate to Azure Database for PostgreSQL, along with Azure Virtual Machines, Azure Data Factory, and Azure Active Directory. The move delivered faster processing, with bulk jobs dropping from weeks to days, and backup restores improving from days to minutes. Enlyft also gained elastic scalability, lower costs through pay-as-you-go pricing, and stronger data security and reliability.

Enlyft

Chinmay Kanchi

Data Scientist and Developer