Case Study: UnifiedCommunications.com accelerates Skype for Business Online growth with Microsoft Office 365

Device distributor grows by helping software partners build soft telephony businesses

The customer, a device distributor named UnifiedCommunications.com, faced the challenge of supporting a surge in Microsoft partners wanting to sell and deploy Skype for Business Online. These services-focused partners were interested in the cloud telephony solution after Microsoft enhanced it with new voice services but lacked the hardware expertise and desire to manage device sales, creating a significant barrier to entry for them.

Microsoft's solution was enabling UnifiedCommunications.com to create a comprehensive support program featuring certified hardware sales, cobranded web stores, and device strategy consulting. This significantly reduced deployment times for partners from months to weeks. As a result of this collaboration with Microsoft, UnifiedCommunications.com expects its hardware sales for Skype for Business Online to grow by 40 percent in 2016.

Unified Communication

Ryan Herbst

Vice President and Chief Device Strategist