Case Study: Plexure unlocks new retail opportunities with Microsoft Azure serverless technology

Developer uses serverless cloud technology to unlock new retail opportunities

Plexure, a New Zealand retail marketing platform provider, needed a way to deliver highly customized, high-performance experiences for large enterprise customers without long engineering delays. Using Microsoft Corporation’s Azure serverless services, including Azure Functions and Azure Logic Apps, Plexure aimed to support real-time, event-based marketing while reducing cost and effort.

Microsoft Corporation helped Plexure build customer-driven extension capabilities in Azure, letting retailers create and edit their own code and workflows. The result was faster customization—cutting turnaround from weeks to just a day or two—plus lower infrastructure costs, improved agility, and more time for Plexure to focus on innovation.

Plexure

Richard Stinear

Head of Engineering