Case Study: Dental Directory achieves deeper customer insight and proactive service with Microsoft Dynamics 365

Dental Directory disrupts the industry with Dynamics 365

Dental Directory, one of the UK’s largest full-service dental dealers, needed a better way to understand its customers and buying patterns so it could offer more proactive products and services. As the company grew, it wanted deeper customer insight to support its strategy and stay ahead in a competitive market. Microsoft Corporation helped Dental Directory with Dynamics 365, including Customer Service, Field Service, and Finance and Operations.

Microsoft Corporation implemented Dynamics 365 to give Dental Directory a clearer view of who its customers are, what they buy, and what they prefer. The result was a more efficient, proactive service model: the team reported better visibility into customer trends and the ability to anticipate needs, helping practices focus on running their businesses.

Dental Directory

Jessica Thrumble

Team Leader