Case Study: Dah Chong Hong Holdings Limited achieves 4x customer engagement with Microsoft Corporation cloud solutions

DCH Motor reaches new heights in customer engagement with Microsoft’s three-cloud strategy

Dah Chong Hong Holdings Limited (DCH) needed a more sustainable CRM ecosystem to support its growing, multi-brand motor business and deliver more personalized customer experiences across 13 Asian markets. With Microsoft Corporation’s Dynamics 365, Azure, Office 365, Teams, and Power BI, DCH Motor aimed to unify customer data and help its sales and operations teams work more efficiently while improving service levels.

Microsoft Corporation implemented a three-cloud strategy built around Dynamics 365, Microsoft Azure, and Office 365 to centralize CRM records, automate workflows, and improve collaboration and analytics. The result was a more data-driven, customer-centric operation with up to 4x more customer engagements during the sales cycle, visibility into more than 10 touchpoints, and faster access to updated sales catalogs through SharePoint.

Dah Chong Hong Holdings Limited

Alex Lee

Executive Director, Head of Motor & Yacht